HL Hunt’s SellFi lets sellers finance customer purchases on a flat-fee subscription

HL Hunt Financial describes SellFi as software that enables sellers to offer direct financing to their customers, allowing the seller to act as lender rather than routing the buyer to a bank. The platform’s published materials describe tools to structure deal terms, generate contracts, manage a financing portfolio, collect payments and report to credit bureaus.

HL Hunt lists Starter at $29 per month for up to 10 active deals and Business at $79 per month for up to 50 active deals. The company says Business includes late-fee automation, bureau reporting and collections integration. Enterprise is custom priced for unlimited deals and includes white-labeling and API access. HL Hunt describes the plans as flat monthly subscriptions with no percentage-based fee per deal.

Direct financing changes the seller’s role: it may create credit, servicing, collections, disclosure and consumer-protection responsibilities. Sellers should confirm who originates and services each agreement, what credit reporting means in practice, and how defaults, disputes, late fees and applicable lending laws are handled.

These features and prices come from HL Hunt’s own published materials and have not been independently verified by FinCrunch. Prospective customers should confirm current limits, contract-generation scope, integrations and full terms before relying on the platform.