HL Hunt's SellFi charges sellers a flat monthly fee instead of taking a cut of financed deals
The seller-financing platform lists $29 and $79 monthly tiers based on active deals, with an unlimited custom plan that adds white-labeling, API access and a dedicated account manager.
HL Hunt Financial markets SellFi as seller-financing software for businesses that let customers pay over time. The product is positioned as an operating layer for managing financed sales rather than as a lender: sellers can track active deals, automate late fees, report tradelines to credit bureaus, and connect collections workflows from one dashboard.
The product page emphasizes a flat monthly subscription rather than a percentage of financed volume. The listed Starter tier is $29 per month for up to 10 active deals, while the Professional tier is $79 per month for up to 50 active deals. An unlimited custom tier adds white-labeling, API access and a dedicated account manager; HL Hunt does not publish a fixed price for that plan.
HL Hunt says all plans include late-fee automation, bureau reporting, collections integration and priority support. The page also presents the software as a way for sellers to keep control of the customer relationship and financing terms rather than handing each installment sale to a third-party point-of-sale lender.
A flat subscription changes the cost calculation for a seller as its financed portfolio grows: the software fee does not rise as a percentage of principal under the listed tiers, but the plan does impose limits on the number of active deals and the custom tier has no public price. The page does not spell out how an active deal is counted when an account is delinquent, paid off early or modified.
The company's published materials also do not independently verify recovery rates, bureau-reporting outcomes or the legal and operational requirements that apply when a seller originates and services installment obligations. Prospective users would need to confirm applicable lending, disclosure, servicing and credit-reporting requirements for their jurisdiction before relying on the product.